Looking for your backlinks

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The question that has no doubt kept many website owners awake at night; how many backlinks do I have, or rather how many credible backlinks do I have. What are backlinks? The second name with which they are talked about is ‘inbound link’ these links are in fact a form of re directing internet traffic from one website to another. It is important when it comes to determining the page rank of any web site. The Google SEO counts these links as a vote. For example, if one website has a link to another website then Google counts that in bound link as a vote of confidence from one website (that hosts the link) to the other website (to which the link is directed). Greater the inbound links from other websites, more popular will the website be considered. And if the website is considered as a more popular one then the page ranking of that website will go up in various search engines like Google.

 

An honest answer to the question that keeps you up at night is that you may never have the opportunity to see how many backlinks you actually have. Google under no circumstance shows you the total or accurate number of backlinks that you have.

 

Another thing to consider is that these links only matter if they are credible and compatible. For instance if there is a website regarding interior decoration and it receives a backlink from a website that has articles or information related to cars or their models then there is no chance that Google will take that up as a credible backlink. So the point is that in order to make a backlink credible, it is important that the website that hosts a link to your account should have content related to your website. Or else, the backlink will fail to help your website gain popularity.

 

Now the other big question is why does not Google show you all the backlinks. Well it is quite simple. The Google SEO follows a simple algorithm that helps it rank various websites. If Google allows you to view the number of links you have then their algorithm will fail in hiding the mere bases on which Google allots high position to certain websites and lower to others.

 

Websites can then manipulate the Google search engine to make their website reach the top of Google search engine results.

 

The more link building that you have, greater your website will have a greater chance at securing the top positions in the Google search engine.

 

 

Using Backlinks Strategically

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Why one should vary the way they create backlinks?

Web Promotion Using an SEO Company UK

When you have a new pop group, how do you go about promote it? Your first step is very critical. A world tour is a consideration only if you are established. If you are not, smaller venues are more appropriate. Try something like local bars and other smaller venues. It is a great way of getting noticed. As you grow, you can expand outward to other towns. Think of it as way of expanding your reputation.

If you are new to Google, then it treats you in a similar manner. There are a few questions they ask you;
• Who are you?
• Why should your site be ranked number on Google?

Google is the world’s most preferred website. People use it with good reason; when you search for something, it displays relevant results. For Google to maintain its top position, it uses a very smart algorithm which decides who get to the top. In addition, they are very picky. This is the reason for which web designers SEO Company UK and SEO experts use link building technique.

For instance, a big news event makes it to the top regardless. The reason is simple; everyone is talking about it. In order to get top Google ranking, you will need exposure and for this, you must learn link building techniques. Either you can hire a SEO Company UK for this purpose, or do it by your own.

Reputation is an integral part of survival in the business world. Without it, you are nothing.

GETTING STARTED

One of the greatest ways of getting noticed is when other people talk about rather than you toot your own horn. Backlinks are one of the ways people can talk about you. This is where other websites link with you. Google uses backlinks to calculate how popular you are.

Do you remember the popular kid from high school? The more he did the more his popularity grew and the more his status elevated. Google works in a relatively similar way. Your position on the search engine giant is solely dependent of how well people know you. However, link building also takes time.

Do you remember The Jefferson’s sit com? If you do then you are familiar with the score “Moving on up”. Everybody’s main aim is move up and the best they can be. It is a quality that makes us more passionate about stuff we do. Website owners passionate about the goal of moving on up must pull out all the stops. This entails doing a lot of work.

Backlinks can be created in a couple of ways and one of these ways is known as link building. It is recommended that you familiarise yourself with them for you to do it successfully.

Strategy should never be narrow in perspective. Instead, employ a kind of science looking pragmatically at the options in front of him. When using backlinks strategies, ensure that the strategy is adaptable and so on. One point worth remembering is never point all your backlinks to your homepage; select the most important pages containing the necessary information that people should know.

Monthly budgets for backlinks should range form 25 pounds sterling to 100 pounds. Ensure that it is something that you can afford and you can sustain over time.

LAUNCHING THE SITE

After all is said and done, the crowning moment begins. The following section will guide you as the steps you should take.
• Ensure that your pages titles are rich with keywords
• Create a web page for important keyword that affects your ranking.
• Form a site map in order for search engines to spider your site

SITE SUBMISSIONS

This section deals with how one can submit stuff onto their site. By following the prescribed steps, you are assured of some modicum of success.
• Before starting anything else, first get your site listed on Google and then create as many backlinks as you want.
• Then you will need to register your site on all popular search engines
• Bookmarking campaign is also essential to be placed on almost all important pages.

REGULAR CAMPAIGNS

Link building is the whole phenomena of this technique. You set aside a couple of hours a week to creating backlinks. The following are a way of creating backlinks.
• Blogging and posting on forums
• Web 2.0 properties
• Blog networks
• Create different pages on popular websites like Hub Pages
• Use a link Wheel
• Use RSS feeds
• Social bookmarking posts

What is the duration for using backlinks? Disambiguating the frequently asked difficult questions

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What is the duration for using backlinks? Disambiguating the frequently asked difficult questions

 

This article presents some frequently asked questions about link building. Small Business website owners have one question about page rank every time they launch a website: how much time will pass before they can get to the top 10?

 

However, the answer is that immediate. Chances are that nobody can accurately predict how long it takes one to get to the top 10.In this case, estimations can suffice. Sometimes these estimations can go off the mark. Nobody can tell you with a 100% certainty that you will have your website in the top 10 by this stipulated period of time. Ergo, only Google engineers are responsible for the algorithm that determines page rank and they know better than anybody.

 

Google for a fact likes good content. If don’t know that by now, you should. In addition, Google likes backlinks. People and small business that have wised up to this fact have prospered. Finding the silver bullet; the perfect formula that is worth a lot of money is proving quite elusive.

 

What are the factors that influence your Google page rank?

 

Onsite factors –

1)      Your webpage

2)      Your search engine optimisation

3)      Is there focused content or not?

4)      The right kind of tags

5)      The appropriate keyword density

 

Offsite factors –

1)      The number of competitors you have

2)      Their web pages

3)      How long they have been on the net

4)      The page rank

5)       The number of backlinks they have

 

Only by answering the above factors, then you can be well on your way to getting a good page rank on Google. The golden rule is simple: the longer it takes you to get to the top goes hand in hand with quantity and quality of the content your competitors in front of you have.

 

It therefore stands to reason that if you have no competition, then you can on top after a very short period. The opposite applies when you have mountains of competition ahead of you.

 

“It’s not that easy”

 

You’re probably thinking that right? It’s probably a little unclear and a bit ambiguous. The following section attempts to wrap you around the ambiguities that surrounds Google ranking.

Take a hypothetical search: dog training. There are basically many searches per month of dog training. How does this affect page rank on websites?

 

Chances are that there are going to be many sites that have information on dog training. If you have a small business website dedicated to “dog training”, the wise thing is to keep an eye on your competition. Have a table that you can use to know how strong your competition is. One good way of doing this is utilising the Micro Niche Finder.

 

It is at your discretion to select the keyword. The Micro Niche Finder has ways that to know if the keywords. It utilises a system of traffic colours. Green means that with an appropriate budget you can get to the top very quickly. Yellow basically means you have to spend more time and money. Red means go back to the drawing board or invest more for you to get to the top 10.

 

If you are using “Dog training” as a keyword, and the Micro Niche Finder provides results, scrutinise them. After all is said and done, use the right kind of backlinks. When you compare red and green; the colour you receive determines the number of backlinks you should use. For red use more; for green you are allowed to use a limited number of keywords.

 

Perseverance kills the game

 

Won’t it be nice if you’re small business could have results with a snap of your fingers? Sounds awesome don’t it? It’s logical to want to see the return on their investment. However, you will not see the results that quickly. One thing you can do is to keep an eye on your position in the various search engines on a weekly basis. Slow and steady wins the race. When you venture into a campaign, give it a 90 day grace period to see if you are getting anywhere. If in 90 days nothing has changed, reassess and retry.

 

Backlinks are assured to get you to the top. However, one problem presents itself; how many backlinks do you need?

 

Action is the only way of getting stuff done. If your goal is to rise to the top, seize the initiative. One can use link building technique by following these prescribed steps.

  1. Using blog posts
  2. Posting on forums
  3. Using social bookmarking or by hiring a service

 

The bottom line is quite simple, work continuously in order for you to get results. You should pick key phrase that is relevant for your small business and that will assure you of success. It is recommended that you start with easier keywords. Their placement is very important. As you progress, you can move to more difficult keywords.

 

Is Your Website Optimised for Mobile Internet

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According to new research, by the second quarter 2014, the expected users of mobile internet will exceed the users of desktop internet. This statement might just startle you since the amount of people employed at the desktop jobs is pretty much high. The research however, stresses upon the lead that mobile commerce is taking over all the others. It also highlights the importance of having an Ecommerce website or an online shop website. It has been revealed that only 4.8% of merchants have mobile internet optimised Ecommerce website or an online shop website; however a healthy amount of £1.3 billion was spent by people on online stores or mobile commerce in 2011 to date.

 

In the UK, the rate at which smart phones and computer tablets are being used is clearly evident. Therefore, when you own and run an Ecommerce website it is important for the website to be mobile friendly in such a way that one does not need to wait for too long for the site to load and ensure that it opens quickly along with showing everything clearly. For instance, for making payments and all, the texts and the numerals should be of a clearly viewable size so that when a busy smart phone customer has to make a payment on your online store, he doesn’t have to fidget and gets the task done quickly.

 

 

Topshop has started using this strategy of online store and its online shop website very smartly. Topshop recorded that 8% of the total online sales for the trade has been generated by mobile web sales. It is now thrice of what it was previously. Therefore, they now realise the need of having a mobile optimised online shop website as it could escalate their revenue significantly. Topshop has started using mobile apps such as a location based mobile game. Customers can earn “check-ins” as a reward if they win the challenge along with free gifts and discounts.

As stated by statistics, only 4.8% of sellers own a mobile shop or have a mobile optimised online shop website. This clearly means that you are letting go of a great opportunity of generating huge profits. All you have to is to have a mobile friendly ecommerce website. Certainly, no one would mind spending that extra five minutes shopping on your mobile friendly ecommerce website via their telephone, thereby, increasing your sales!

How to Market Your Website

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So now your website has been built and is live on the internet and you have listed all your products on the website. Now you’re sat in front of your computer waiting for your first sale. How do you get people to find your website and order amongst the millions of websites on the web? 10 years ago it was a simple process for people to find your website. Now things are different and it’s not as simple as it used to be, for one there is a lot more competition on the internet now and search engines are a lot more stringent with the content and backlinks to your website.
You will find that there are many different ways and techniques of having people find your website; and you need to ensure that you use a good mixture from the different marketing and SEO techniques that are available to you to ensure you build up the amount of visitors coming to your website
To start with make sure you are using the traditional approaches of marketing your website. Ensure your website url and also your email address is on all of your printed material, such as business cards, signage, business invoices and company letterheads, not forgetting your catalogues or publications. When you do any advertising make sure your website is listed, and get all your friends and family to tell their friends and spread the word about your website.

You should set a set amount of time to get some online marketing done as well. You should Join a number of forums and newsgroups that are associated with your industry, When you set up your accounts with the forums make sure that your able to use a do follow link from within your signature. These will help to provide your website with valuable backlinks and you may also learn new tips from the other members. One thing not to do is spam the forums. Just use the forums naturally and when you make a comment make sure it is helpful and relevant to the topic and not a sales pitch. Make sure you have your website address included in the signature on all your emails.
One of the first jobs you will need to do with your new website is to submit it to the search engines, the search engine spiders will then visit your website and soon after that they will index it in the search results, customers will be able to find you then when they are searching for your product. The search engines will look at all the web pages on your website and come to a conclusion based on your content, of which category and keywords to list your website as. Make sure you have plenty of quality content on your website. The more the better, your ranking position in the search engine is dependent on it. The search engines will also take a look at other websites that have links going to you (backlinks) websites that are linking to you with a similar theme to you will be seen as a more relevant link and will further help your page ranking. For example a website all about cats that has a link to your website about cat food is far better than a website about flowers that links to your cat food website. The more quality contextual backlinks you have coming to your website the higher you will be placed in the search engine rankings. So it is very important you get as many related websites as you can link to you.
Even though having good backlinks and play an important role in obtaining improved search engine rankings, it’s not the only factor involved, having good informative content with plenty of interesting information is also important and so is the keywords you use. The keywords that you have on your web pages will say what the website is all about. A website all about cat food would have the keyword cat food around the website. The more you mention your keyword the more relevant it should be within the article. A page that mentions east Enders could be just making a random comment about it. But Where you mention East enders a lot of times, then is more than likely an article about east enders. Be careful when putting the keywords in your article though! If you overdo the use of a keyword and just keep repeating the word all over the website it could be classed as spamming in which case it will have a negative effect on your page ranking. What you need to concentrate on is adding good quality content which is a about the subject matter.
If you have the need to get to the top of the search engines as fast as possible while you wait for your organic growth to gain some momentum maybe you should consider using pay per click advertising. This will enable you to get on page 1 of the search engines straight away, but will cost more money. Pay per click advertising works by you selecting the keyword you would like to use, you then say how much you are prepared to pay for each visitor who clicks through to your website from this advert. When using pay per click you are competing with other advertisers for the keyword, whoever is willing to pay the most per click for the chosen keyword will go to the top of the page. One of the good things about pay per click is that you only pay for people who click through to your website, whereas if you had an advert on someone’s website you would then pay a set amount even if no one ever clicks on your website. When selecting keywords you’re your pay per click campaign, Unless you have a healthy budget at the it might be best to avoid the more popular keywords and go for the 2 or 3 word long keywords instead, this method although not as searched for should bring you a more targeted and relevant customer.

Link Building is it necessary

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Being at the top of the search engines brings you the visitors that can turn your business into a runaway success. Even the difference between a page 1 position, number 1 listing compared against a page 1 position, number 6 position can make a difference of thousands of pounds in revenue to your business.
If 40 out of 100 passing customers come in your shop and a quarter of them spend £10 that’s £100 of sales income. Now if 4 out of 100 passing customers come in and a quarter of them buy that’s £10 of sales. Now compare that with how many searches there are for your keywords and you can work out what it could mean in lost revenue by not having the coveted number 1 spot. Some keywords get millions of searches a month.
A recent survey estimated that your position on the first page will attract visitors as follows

• Position #1: 45% of clicks
• Position #2: 15% of clicks
• Position #3: 10% of clicks
• Position #4: 5% of clicks
• Position #5: 5% of clicks
• Position #6: 4% of clicks
• Position #7: 3% of clicks
• Position #8: 3% of clicks
• Position #9: 2% of clicks
• Position #10: 3% of clicks
• Total: 95% of clicks happen on Page #1 of Search Engine Results Page
Note percentages can vary from day to day and with different keyword subjects, this is an approximation based on previous search statistics.
One thing you can be sure about: If you want your website in the top spots, you will need back links, good quality back links, and as many as you can get. Google say the amount, relevance and quality of your backlinks will have an effect on your page ranking. It is accepted throughout the SEO community that link building is one of the more important tasks within search engine optimising, and will remain so for the foreseeable future. Good sources of inbound links have multiple benefits in that it brings potential customers to your website and also boosts your search engine rankings.
When you start to look into back linking you will start to learn that not all backlinks are the same. In the eyes of the search engines Quality is the word in link building. Fewer quality back links are far more important than lots of lower quality backlinks. Backlinks from authoritative and relavant websites carry far more weight and will improve your websites ranking.
One of your main objectives is to obtain quality links from a varied source of relevant websites. This task is in some ways more important than listing products on your website. As you can have the best and most value for money product in the world, but if no one sees your website and the product, you may as well have not bothered putting it on the site.
Creating a good and successful link building campaign can be one of the biggest challenges website owners face. Trying to differentiate good websites from bad ones is not easy, and trying to find good quality links can be daunting. You need to receive links from popular websites that have a good page rank and websites that get human visitors.
Contextual back linking is one of the most efficient forms of obtaining back links to your website. As not only is the link coming from a relevant website with a reasonable page rank. It has a relevant article about the same subject of your keyword, and your website. The search engines see this type of link with far more relevance. Although there is more work involved as you are trying to obtain a relevant link, from a relevant website, with a page rank and within an article about the subject of your website.
The best way to achieve this is to have articles written by yourself or a writer on your behalf. This way you know that the article is relevant to your business. Then get one of the companies that either own or have access to a large network of websites that accept these articles. Over time your back links will increase and along with it your rankings in the search engines. The most important thing to remember with back links is it is not just another time consuming chore or a drain on your finances, it is what will drive your business to success! The time and effort you invest in building up your backlinks will ultimately pay dividends.

A New Website Design

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Regardless of whether or not you are planning to build a basic ‘brochure’ website or an e-commerce site full of products, the finished appearance and functionality of your new website will play a significant role in how customers will rate its usability.

It is extremely important the visitors using your website can get the information they need quickly and easily without having to spend time scouring the website for the information they need. The website design should allow the content to be found and presented in an intuitive way, making full and effective use of layout, colour and organisation of the website.

This article provides some advice on the principles of good web design, taking into account the requirements of the customer. Although many people find it possible to do website design yourself, you might benefit with the assistance of a website designer. If you do make a decision to use a website designer, this article can help you during your discussions with them.

From the beginning it is important that you have a clear outlook and have a defined purpose for your new website. The normal reasons why businesses decide to develop a website, are to promote and sell the products or services in their business, to create brand awareness, provide increased customer service, support and also to save money on administration. Remember when developing your website most customers care more about the speed and efficiency in which they can find the information they want, not how visually artistic the website is. Bells, whistles and sparkling fairy dust do not make it a good website. Easy to find, informative and relevant content does! What you think is the best looking website on the internet, means nothing to a visitor who just wants to find your phone number or order that widget before you close for the day.

Remember Content is king to the search engines! From the beginning you need to establish what content you need to support the website, and your ultimate objectives. Spend some time looking at your competitors and try and get an understanding of their strengths and weaknesses. This will help you gain a clearer understanding of the business opportunities that there are for your website.

You want to try and understand more about your customers, ask yourself why they would want to visit your website and what they would like to find once on your website. Also what would keep them interested in your website for longer and want to return sooner. By understanding your customer when designing your website and implementing this into the website design. This will all make for a happy customer whose visit to your website was efficient, effective and informative.

When creating an ecommerce website make sure you don’t just copy the suppliers description of the product. Instead take the description and rewrite it only keeping things like the dimensions. Make sure you write a good substantial review about each product. When describing the product include any relevant keywords in the description and make sure the description is unique. Good product content will lead to better search engine rankings, more visitors and more sales.

All businesses must have certain information displayed on their website. If you are a company you will need to display the registration number, registered office address, place of registration. You should have several information pages on your website. You will need to provide a “privacy statement” or page describing any information you collect about your customers. A “terms of use” page is important as is a clearly marked “contact us” page, customers do not like looking everywhere for your contact information. An “about us” page is also highly recommended. Making sure your customers can easily find the information they require quickly will ultimately lead to the success of your website. A search button will help customers find what they are looking for easily especially if you have an ecommerce website. Together with clear and relevant categories, use clear contextual internal links and consistent navigation to get around the website. You could also use graphical images for your link buttons. Ensure that all your internal link buttons are placed in the same place on each webpage; this helps the user to navigate round your website easier. You should also consider including a site map to aid the navigation of your website. Always ensure you have a prominent home button that can take your customers back to the main page without having to clicking the back button. Many websites now also use the business logo as an internal link back to the home page. Try and stick to the 3 click rule if possible. This means your customer should be able to find their way to what they want within 3 mouse clicks. Don’t make customers have to navigate through too many layers to get to the material that they are looking for.

When creating your website design the theme and layout of the website should be clean, neat and look professional with a common colour scheme and fonts throughout the website. By creating a uniform look Visitors will be able to move around your website knowing that it is one website that they are on. If your webpages look different from page to page, customers may feel like they have come off your website and on to another. Using good use of white space on your website helps define the different areas of your webpage. Insufficient white space can make the webpage look cluttered and confuse the visitor. Where possible use darker text on a light background as this is much easier for your customers to read.

Make sure that you’re important information or messages are in the visible area of the website when the page loads up; avoid making your customers scroll down to see the important sales message or information. Also try to avoid high definition images and rich media as these can slow down the speed at which your website loads. If it takes too long for your website pages to open your customers will move to another website and you will lose their custom. So remember to keep your files and images to a minimum.

There are some website technologies that can interfere with the way some users can view your website and also have an adverse effect in the way that the search engines index your website. Some web technology such as Flash, Javascript AJAX or HTML frames can prevent users from viewing your site or affect indexing of your website by search engines. You may want to consider the downside before making use of them.

When uploading your images to the website first make sure the image size is no bigger than it has to be. Larger images will slow your website down and your customers will start to leave. Also have a text description for all your images and Links. Not only does this help your SEO but blind users that have the contents of the web page read out to them will know what the images and links are.

If you do not have the experience to create your own Website Design, Blackpool Website Design can make a Full Ecommerce website from £79.99 or they also have a pay monthly plan from £15.00 which includes not only the building of your website but also hosting and ongoing management and maintenance.

Article Ranks

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Article Marketing

ArticleRanks runs a syndicated network of blogs for posting articles with contextual Backlinks. In addition you can also use your website to receive free unique content from other writers looking to post there articles in return for credits.

The ArticleRanks structure has 3 levels of pricing to use their network. The basic level is a free service where you can accumulate credits by adding your Website or Blog site the the ArticleRanks network. Once in the network webmasters and writers will submit articles to publish on your web site.

If you are only planning on using the service to submit a few Contextual backlink articles a month then the pay as you go method may be more suitable where you use credits earned or you can buy credits to submit your articles to the system. If you would like to make full use of this this service you can take a monthly membership. This will allow you to submit as many Contextual backlink articles to the network. In addition as a monthly subscriber your articles will also be submitted to sites such as squidoo and building links into your published posts. There are many thousands of websites within the network for placing your Contextual backlink articles on diverse IP addresses, thus making for a more natural backlinking campaign.

Contextual Blog Posting

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Using contextual blog posting, can be a very effective tool to help you increase your search engine results page. But like all things beneficial there are good ways of doing things and then there are the bad ways. Done correctly you can benefit immensely by using Contextual blog posting to increase your websites visibility. Yet there are some that complain that they are not getting the desired results. The main reason is that they are doing something wrong. Do not get tempted to take the fast or easy route. When you take your time to do things correctly you can benefit from far better results by using contextual blog posting, than with a lot of the other search engine optimization methods being recommended by some SEO firms.
To ensure your success with a contextual blog posting campaign, the first task is to produce a well written relevant article about your website subject or niche. You do not have to write a five thousand word essay, but at the same time it should not be a short 50 word paragraph either. Somewhere between 150 words and 250 words will be about right. It also does not need to be of journalist standard writing either. As long as it has relevant content, about your website subject, and is written for humans to read and not just the search engines. It is also needs to be relevant for the anchor text and keyword and check there are no spelling mistakes it should then be ok. When you add your link into the body of the article it should be in a relevant place, and also have relevant anchor text which not only has relevance to its place within the article but also within your website. You should also use different anchor text and links to different pages when you are running a contextual blog posting campaign.
You should avoid trying to cram too many links into your article. If you fill your article with loads of links the article will look like spam. You will then probably get penalised for it, which is then a waste of all your efforts. Ideally just stick to one link or two at the most. Another thing to avoid is posting the same article on multiple posts. It may seem like a time saver but it isn’t. Posting the same article on different posts can also be risky as search engines do not want to see duplicate content, so again you’re wasting your time and effort. Always ensure that each of the contextual blog posts you write is a unique article. You can write about the same topic but just try writing about it from a different angle. Before you start submitting it to a blog make sure you put it through a plagiarism checker to ensure it’s unique. The same goes to a certain degree with spun content. Using spinning software to make multiple copies of the same article may save you some time, but most of the time the results do not make sense. Rather than spinning why not try re writing your article. You should be able to create a second article in half the time it takes to do the original but it will not have that spun look and feel.
Finding blogs to post on can be time consuming. However there are companies out there that have a network of blog websites that you can post on for a fee. You should check to make sure that the blogs you use for contextual posting have different page ranks, and at least different class C IPs or better. There are tools to help you check. If you were to post only on PR4 blogs it would not look natural. Make sure you are using a mixture of blogs all across the board, making sure your content on each blog is unique.
When posting your articles make sure you only post them on do follow blogs. Posting on no follow blogs will not help your efforts, and also make sure you use unique articles. we have a free plagiarism checker on this site so you can check that the article is unique. Try to post on blogs with a good page rank and authority. You should make sure you are posting your article on blogs that are kept up to date with relevant content, maintained and promoted. Do not post too many blogs too fast, you need to have a random posting pattern spread out over time; it is not natural for your website to gain 100s of links overnight. Slow and steady is the best way, using contextual blog posting can be a very effective tool in promoting your website, but only as long as you do it the right way.

Pay Monthly Website Package

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Pay Monthly Website Package

The world of business is a lot more complicated than say twenty years ago. Long gone are the days when your clients relied on the classifieds in the dailies or the conventional word of mouth to promote your product. That is why we at Blackpool Web Site Design come in to help you out. We are a professional web site design entity with Plenty of experience in the industry both website design and ecommerce. We want you to attract greater web traffic flow to your website by renting a website where you get to pay monthly website package.

The pay monthly website package at Blackpool Web Site Design results in our managing your website on your behalf and this assures you of the following:
? A website that comes with a content management system that enables you to update your website anytime, and anywhere.
? Secondly when you pay a monthly web site package to Blackpool Web Site Design we set up for you an online shop that can be up and running within the week. When you pay a monthly web site package to us you will be launched into the world of e-commerce and this gives you the option of selling your products / downloads online. Our e-commerce designed websites are easy to use and 100% secure.
? Thirdly, when you order a pay monthly website package from us we develop a website that fits your needs and requirements – Whether you are a medium business entity or a smaller scale business operation we are able to design a website that meets your specifications- our websites are easy to use, are designed with an on page SEO, and don’t need any software to download to be operationalized.
? Fourthly Blackpool Web Site Design assures you of a web site that comes with Google maps that come for free, social media that is added for free, search engine friendly, a website which is in other words your complete web site solution provider.

When you order a pay monthly website package with Blackpool Web Site Design we aide you expand your client base by having a website that accepts multiple payment options and provides you with telephone and e mail support-email notification when you have an order and hundreds of free e-mail accounts. Any adjustments to be made are done free of charge. Contact the UK’S first choice for service at value at http://blackpool-websitedesign.co.uk and get the pay monthly website package that you need today.

Business ideas for mums to work from home

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For mums that stay at home but would also like to work, opening your own online shop may well be the ideal option for you. Opening your own online ecommerce shop when you are a mum that needs to work round the kids could be easier than you think. Especially when you use an affordable web design company to create your website. There are website companies now offering fully maintained all inclusive website design with your own domain name for less than £4.00 per week. Online shopping is becoming a prevalent part of shopping and more and more people are now comfortable about making purchases from Internet stores. If there is something you are quite passionate about and it is something you feel is worth selling, you should think about opening an online shop. Before starting off with an online shop, you should do some market research online and check out any potential competition you may have. Once you have a good business idea in mind, it is well worth your time and effort to see what products are being sold in the category of products you choose. However if you do not know what you want to sell, should go online and look at other website shops looking at products so you can search out which products would be the most profitable for you to start selling. You need to think about what type of products that you would like to put on your website, and don’t forget think “niche.” A niche product is a specialist and non-mainstream group of products that will meet the wants and needs of a particular segment of the population. a website design or online shop set up for a niche market should not have a “department store” look where you have lots of different types of categories that cater for everyone. An Online ecommerce shop set up for a niche market is all about having a small section of categories aimed at a specific market sector. You should have far more success and find it easier to manage when you are catering to a small and specific section of people. One of the best ways to find a niche product is to have a think about your own hobbies and interests. By selling a niche product that you like and know about, you will be far more likely to know what sort of products will be of most interest to this sector of people. It will enable you to promote the product to your customers based on your own knowledge and experience. A lot of mums that work from home start a website shop because they have products that they have made themselves. For example hand knitted baby clothes, or jumpers. There are many examples of mums that work at home using there sewing skills to make products to sell in there website shop. Other popular products are handmade Jewellery, candles, gift baskets and bath or body products. Just because many mums decide to make their own products that does not mean you can’t be successful with your new website if you do not make your own products. There are thousands and thousands of mums that have had success with opening an online shop stocked with products bought from a wholesaler or even better using a Dropshipping wholesaler. Whichever route you decide to go down, your own handmade products, Dropshipping products or products purchased from a wholesaler. All of the options will need you to use the services of a web design company; unless this is something you can also do yourself. Many companies can offer a fully inclusive web site package for around £15 per month; this enables you to concentrate on marketing and selling while leaving the maintenance and updates of the website to a professional web design company. A lot of mums that work online from home have had some success with eBay and amazon stores, where they can sell in auctions or on a buy it now format. You should look at all the available options before you decide on your web site shop hosting. It is important that you use a reliable website designer because the quality of the web site including the ease of use, and the hosting provider will reflect on your business. You do not want your website going offline all the time due to cheap hosting with poor bandwidth or storage. Your best option would be to find a reputable website host that is capable of providing you with a good storefront and hosting package at a reasonable price. Certainly do not try to cut corners on this aspect of your new business just to save a few pound a year. Otherwise it may well end up costing you far more in lost revenue and your business name will start to suffer. When you have sorted out your website design and you have found a good company to host and maintain your website, you will need to start marketing, which is getting customers to visit your website. This falls in to the category of SEO or search engine optimizing. And one of the main tasks is getting good quality backlinks. one easy option is to exchange links with other mums who have a website store. Many work at home mums will support each other with their online shops. You will also find many forums on the internet aimed at mums working from home to help each other. Another option is by advertising online by using pay per click where you pay a small fee when someone clicks on your website for certain search terms. You will want to keep your customers coming back to your website, so make sure you have an easy to navigate website with simple ordering procedures and having good customer service. Although the majority of your sales will be from your website, it is a good idea to have a business contact phone number and have that number in your contact pages on your website. That way your customers will be confident in ordering from your website because they can see a real number and know that they can speak to a real person if ever there is a problem with their order.

3 Steps to search engine success

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3 Steps to Search Engine Success

When you first start thinking about setting up your first website, you will think about how it will look and the products that you will sell on there, many people do not even think about SEO or don’t know what it means(search engine optimization) it is the act of getting your website recognised and found on the internet. The aim being to get on the top pages of the various search engines.  If you could imagine walking down the main shopping street, then turning down a side street, then a back street then down a back ally, then into a small over grown dead end ally then at the bottom is your sparkling new shop! How many people will find you? Would you rather be on the main shopping street? Well that’s SEO. But the good news is that your sparkling new shop is on wheels. This means with a little work and some effort you can position your shop in the high street. Now instead of the last thing to be thought of SEO should be one of the first!

Now you will be saying I don’t know anything about SEO! Well there is some help around

Suzanne Morrison has produced a simple to read book called 3 Steps to Search Engine Success which explains in plain English. From finding your keywords, optimizing your website to getting quality backlinks. With the aim of of this book to get your shop to the top. This EBook is aimed at the new website owner and you do not need to be an internet geek to understand it. It also tells you how to check your stats and compare yourself to the competition and even comes with links to free tools.

 

SEO moz

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1st page google ranking

SEOmoz has been recommended by many search engine optimization companies, but when you’re starting out with your website marketing people are usually wary about paying out money for something that may or may not work.  Anyone who has a product that they believe is of long term viable use to the end user has nothing to lose by offering a free trial. If the product is good the customer will continue to use it. And it gives the customer the opportunity to try a product to see if it is suitable for them without paying any money out. No risk trials are always good for both parties and usually result in a win win situation.

I would highly recommend using this FREE 30 day trial even if you are not sure it’s for you. Until you try you never know. I would also start the FREE trial when you have no commitments during the free period. Its no good going on holiday for two weeks half way through the free trial. You need all this time to see if it is worth keeping after the end of the free period. Does it help with your SEO campaign or not??

SEOmoz will check your website for you each week and advise you of any issues that could affect your websites performance, it will watch the keyword rankings and produce reports for you using its website analysing functions. These reports are easily downloaded. It will provide you with on page recommendations for your web site and advise what you need to fix. It can also provide information on your competitor’s websites.

When you open up the program you will come to your dashboard. It is best to start off with a simple campaign until you get used to it. There are also some educational videos to help with SEO advice.

You can get a link analysis giving you an overview of your website as compared with your competitors along with many other reports about your website.

Although it can give you some handy information about your website it may not be worth the price for some small business owners. It is particularly helpful for new those new to SEO and you will get some useful information during the free trial period.

I would highly recommend using the free trial, (making sure you get all the relevant information before it ends). and then see if the SEO benefits are worth it for you

Keyword Rich Generic Domains

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Keyword Rich Generic Domains

SEO search engine optimisation professionals will often advice you to use generic or keyword rich domain names to help you gain better search engine rankings. And many of the domain name merchants would agree. Some of these domain merchants are selling some of the more sought after top generic domains for hundreds of thousands pounds. Names like car.com or insurance.com are very sought after. Although it is true that domain names are taken into account in the search engine ranking and can form an important role in your search engine optimisation, it is not the make or break part of SEO. On page optimization i.e. producing high quality and informative content and ensuring you have correct keyword placement. As well as the off page search engine optimisation, such as contextual back linking, article submissions, directory listings and social media all play their part in getting your website to the coveted top spot.

If you can register a keyword rich and relevant domain name, it is well worth getting it. In fact it is advisable to get both the hyphenated and non-hyphenated version of the domain to protect you’re soon to be brand name. But I wouldn’t recommend spending thousands of pounds on a name, better to start your own business name that you can brand and spend the money on SEO to improve search engine rankings. Another alternative is to register an original quirky domain name that is easy to remember.

Alexa Site Audit

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Alexa Site Audit

Alexa for your web Traffic Information

Alexa is well known for its website information provision it has a free website traffic graph generator giving information on your website, you can also get various information about other websites. You will find several useful functions with the Alexa chart this can show useful information about the website’s statistics.

Alexa produces its website statistics by getting data which has been sent automatically from internet user’s Alexa toolbar, internet users have this toolbar installed on their browser which can then processes the information.

The Alexa page view chart will show you how many website users that have Alexa toolbars installed on their browsers have been to your domain.

Numerous visits to the same page that day do not get counted. Alexa will also show you the page views per visitor figures; this will then display the average amount of different pages that were viewed each day by the visitors that come to the website.

All the information received by Alexa about the page views and the reach get put together and analysed which can then give each website a traffic ranking. When looking at the Alexa traffic rank chart higher up the website is on the Alexa rank list then the lower the number will be.

The reach is generally shown as a % of of the Alexa users who have visited the website the reach will normally be shown on the charts like this “0.12″

Alexa also publishes a Movers and Shakers editorial this information focuses on some of the websites that have managed to increase their reach the most during that week when compared with the earlier weeks.

 

Alexa can provide you with an estimate of how your website is performing, it can also show you a comparison with your competitors. It is a useful tool to assist you with your search engine optimisation tasks.

Do you have an online presence?

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It has been said that the internet is like a gold mine with its virtual pathways paved in gold. Well to some it has proved so and in great abundance. But many others just manage to get by, with some left sat twiddling their thumbs. So why do some people fulfil their dreams while others seem stranded in cyberspace?

It’s a question I’m sure many of you ask, after all we have all heard about these mammoth businesses that only a few years ago started with nothing but an idea. We are all searching for that opportunity that will lead us to financial freedom. Yet a lot of the time it seems the World Wide Web is working against us.

The internet is constantly changing and fast, and the goal posts always seem to be a moving target.

For all businesses now, especially ones reluctant to embrace this new technology. You MUST HAVE an internet presence! And you need to start NOW!

To be in it for the long run and get your business to grow and develop into the business model of the future, you must build your presence straight away. Starting with your own .com or .co.uk. Having your own domain is not just obligatory for the big boys and the gurus, it is mandatory for all businesses of all sizes that want to secure their future in the business world. It is a time when new business start-ups get to compete with larger established businesses. And if it’s done right you could be the next big thing on the superhighway.

The longer you delay the harder it will be to catch up. You can still join the pioneers and stake your claim on your own plot of cyberspace. There are over 2 billion internet users going on the internet each day now. and at lunch time today 11th October 2011 there was 114,671 new top level domains had been registered and that’s only halfway through the day. At that rate 6 million domains a month are being registered. How long will your ideal domain be available for?

TLD
New
 
 
 
.COM
79,742
 
 
 
.NET
11,234
 
 
 
.ORG
8,264
 
 
 
.INFO
11,830
 
 
 
.BIZ
1,838
 
 
 
.US
1,763
 
 
 
TOTALS
114,671
 
 
 
 

Many businesses have been using free websites to promote their businesses, but these are not very effective. www.Your-name-at.free-website.com is not very professional; most search engines rank them lower and give little confidence to customers. From a customer’s viewpoint if a business has a cheap online image what else is cheap about the business? You need to have your own domain name with your own email address like sales@my-business.com and your own phone number. This will establish you as a credible and unique business, once you have established your domain name it will be your brand and passport to success in cyberspace. A lot of internet users now are intellectual, educated people with credit cards who are keen to do business to satisfy their impulsiveness, however they will be reluctant to part with their money if they do not have confidence in your business image. These are the people that will determine your future success and as they are unable to physically see how credible and legitimate your business is, they will do so visually based on your overall website presence.

Your domain name plays an important part in forming your credibility, so you will need to spend some time and thought in deciding your new name and branding. A good keyword rich domain can help with your search engine ranking and also tells prospective customers about your niche, so make sure you choose a name that reflects and promotes your business. “www.Dave-smith.com” does not really tell customers or the search engines what it is you do, but “www.Jewellery-wholesale” or “www.used-cars.com” is self-explanatory even before you go to the website.

There are many ways of having your website designed and built now you have decided on your domain. You can get a site built by using templates, bespoke design or a cross between the two, where you select a basic template layout and it is then modified to suit you. To be honest although there can be a difference of £1000s between different companies. You don’t really need dancing clowns on your website, it does not help the search rankings any. The important part is having a website that is easy to use for the customer and they do not have to go hunting for the information they need. Most people prefer websites with functions in similar places as the other websites they visit. If you can maintain the website yourself and fix any problems that may happen then go for a yearly hosting plan. If you’re on a budget and are not technically minded it may be worth considering an all-inclusive monthly website plan or website rental. There are many company’s coming into play in this area and basically they will build your website, host it and maintain it for you for a set monthly fee. The service levels will very so ask what you get for the fee. Will they help advise you how to list products and tell you how to market and promote your website?

Some offer to include a free domain name. But I would recommend that you do this yourself. You can easily move to a different web designer or hosting company, but your domain name is the most important part of your business. If it has been registered by your website designer or host, and it is registered in their name, it can get complicated if there is ever a problem and you wish to use someone else. For the sake of the few pounds a year that it costs for the domain name its best to register your domain name yourself. Any respectable web designer or website rental company should help talk you through this easy process, If they won’t or insist they have to do it then use someone else.

Hyphens in a Domain Name, Should I use them

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Some experts believe using hyphens in your domain name is a good thing, yet others believe it’s a bad thing. You need to consider all the pros and cons about using hyphens before you make a decision and register your URL.

The main Disadvantages with hyphens is getting your website across to customers on the phone or verbally. There can be confusion when using the word hyphen over the phone and not everyone knows what it is. Also customers may forget your website is hyphenated and instead of typing out my-new-website.com they could type in mynewwebsite.com and if that domain is a competitor they could get your customer. The other problem is that using hyphens will make your domain name even longer and harder to remember, meaning more chance of customers making spelling mistakes while typing it in. the shorter your domain name is the easier it is to be remembered.

There are advantages though, especially if your domain name has several words in it. The search engines class a hyphen as a space, so “my-new-website.com” would be read as “my new website.com” which may help your Paige rank when compared with mynewwebsite.com. The use of hyphens can make your name easier to read and understand especially when using printed material like catalogue’s or poster advertising. Also mynewwebsite can look hard to read at first glance. So not only will hyphens make your domain easy to read, but it helps your search engine rankings too.

When you register your domain name it may be advisable to register both versions of the name, this will stop competitors from hijacking your soon to be brand name. it will also enable you to get customers typing the wrong name in to still find your website. You could either park one of the domains so anyone typing in the name will be taken straight to the correct domain. Where possible do not use more than 3 words as once it starts getting to long it will look cheap. When deciding on a domain name with several words try and make it keyword rich with relevant keywords. Instead of “johns-shop” or “john-jones-shop” try “gift-shop” or “gifts-and-presents” etc. if your setting up a new business it would be a good idea to have the business name the same as your domain name. this will help with future marketing and getting your domain name heard more.

Unless it is important I would refrain from using the same name as another business with or without the hyphens as this could confuse customers, leading them to go to your competitor. And I would strongly sujest you get both versions of the name to avoid someone else taking it in the future. Don’t forget your plan is to build yourself a strong brand presence, and it would be a shame if after you have spent time and money building it, only to have someone come and take advantage later in the future. Could you imagine how Swarovski would be if someone came and registered “Swarovski-crystal” or “swarovskicrystal” after the amount of time and money they have invested in the brand name

Build up your web sites ranking with Page Ranked Contextual Backlinks

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Build up your web sites ranking with Page Ranked Contextual Backlinks
if you want to get on the top pages with the search engines it will be easier to achieve when you use the right tools.
A good link building campaign is one of the important aspects of your search engine optimization tasks.
Did you know that Backlinks are an important factor when it comes to getting good search engine rankings. Though for many smaller businesses spending thousands of pounds to have SEO companies build up your backlinks with webmasters is simply not possible.
There is an alternative way, which can achieve positive results and that is by doing guest blog writing using quality contextual backlinks within your article, you need to write a good quality and relevant article using around two hundred words and place a contextual link going to your website located within the text of the article. You then contact webmasters and ask if you can submit it to their blog sites that have a page rank.
These Content or contextual back links or one of the most sought after links for your SEO campaign. Links that are placed within the relevant content that’s related to your web site can get you more popularity than loads of link exchanges placed in a footer or sidebar as they are positioned on a website page that has related content to your website and the link itself is located surrounded by the relevant text.
The economical way to get this done is for you to write numerous 200 word articles on your product niche yourself, and then submit them to different website owners and ask if they can publish your article.
Another way is to use the services of blackpool Website Design you can get a 200 word article composed on your chosen subject they will get the article circulated to an aged website using do-follow one-way links going to your website.

What’s included with the contextual Backlink article
200 word article on your selected topic
The Article is distributed on aged websites
all backlinks will be one-way do-follow links
your Anchor text placed on each link
links will be placed on authority sites

Build My rank

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For many small business owners it can seem frustrating and hard work trying to get to the top of search engine rankings, we all know a first page ranking with the search engines can make a major difference in getting customers to your website, there are millions of potential customers out there that would buy from you, if only they could find you. Using pay per click for your marketing, although effective can be an expensive process, especially for the more competitive keywords. So in reality the future growth and success of your business is at the mercy of the search engines.

Now most people know that one of the main off page optimization tasks that can positively increase your rankings is quality backlinks and lots of them. One of the more traditional ways is to exchange backlinks with other website owners, or there is blog commenting but these links are lower value and time consuming. And then you have contextual backlinks, these are links to your website placed within relevant content in an article. This has far more weight as the backlink is surrounded by relevant and unique content.

I myself was frustrated before I found this service. Although it can be time consuming, link building in itself isn’t a particularly difficult task to do, I have spent some time researching the various strategies and doing keyword research. It starts to get harder though when you start implementing your strategy. To get the results you need to improve your ranking, you can’t just get seven or eight websites to link back to you and then find yourself moving up the ranks. Things are never that simple, what you need is a lot more and you need them from websites that the search engines trust and have authority. Build My Rank has a service that can meet all your needs.

 

Does Build My Rank Really Work?  

You may be asking what this service has got to help create fast and easy Backlinks

To start off with when you go to this website you get a FREE 2 week trial with 10 backlinks for free. With this service you get access to a network of thousands of aged domains with high authority with the search engines. After your 10 Free backlinks have been used and you subscribe to the service you can post as many articles as you want each with a backlink to your website, and each one coming from a separate aged website. You need to be aware that these are not new sites that have just been set up; these are older websites with page rank that are getting indexed daily by the search engines. These websites really do get results and along with it higher search engine rankings. This is the best out of the two main companies offering this service.

The Articles Writing Part!

Even for the most literate of us, the most time consuming task when you are building contextual links is writing up all the unique articles. At first I would write all my own articles, but unfortunately between writing articles and then posting them to all the different domains, I up spending far more valuable time writing and creating backlinks and not enough time on the rest of the business tasks. I was spending my spare time on the computer! One good feature with Build my Rank is that you do not have to write out all these articles yourself! You can outsource the article writing task. If you want you can use other writers to do the articles for you, or alternatively you could use the article writing service provided by Build My Rank to do it for you. Once you start outsourcing your article content not only are you saving your valuable time. But it is cost effective. At a little more than one penny per word outsourcing your article writing works out far more cost effective than having to pay wages to your office staff to do it. You won’t be getting Pulitzer quality writing, but it will be good enough to do the job. This is getting contextual backlinks for your website.

One thing to be aware of with build My Rank is that to maintain their high quality network, they have a unique content policy. This means you will not be able use any spun or copied content on their network of websites. Each article that you submit to the domain network will be manually reviewed for quality and to ensure there is no duplicate content. Anything not suitable will get rejected. If you use an article writing service though either outsourced or Build My Ranks not only will it be guaranteed to pass by the writer, it can be posted for you as well.

So what are you waiting for? Start increasing your rankings now. If you go to the Build My Rank website now and sign up you get your free 10 backlinks and 14 day trial. So go get a share of these high authority quality backlinks. And if you don’t want to write the articles yourself  you can have some articles to be written for you and let the article writing service post the articles on Build My Rank for you.

I have been using the services of Build My Rank for some time now and I am still outsourcing my article writing as well as the membership fees for the Build My Rank Service. And even though I am having 7 – 10 unique articles wrote and posted each day, which can start to add up, I find that it is well worth the expense as it gives me improved results in the search engines.